McCann and Microsoft have been awarded the Penta Pencil. The Penta recognizes that award-winning work is the result of a successful collaboration between creatives with great ideas and the clients who trust them and is awarded to a team of Agency and Brand who have created stellar work together for the last five years.
Earlier, McCann New York had won 13 Pencils at The One Show -- 9 Gold, 2 Silver, 2 Bronze – for Microsoft's “Changing the Game.” McCann Worldgroup teams won a combined 58 Pencils (23 Gold, 15 Silver, 20 Bronze) at The One Show, presented by the The One Club for Creativity.