Steve Baba=Eko, managing director/CEO of advertising agency,X3M ideas has been elected President of the Advertising Association of Nigeria, AAAN , the group of advertising agencies and professionals in Nigeria.
Baba-Eko election was announced at the virtual 47th  Annual General Meeting  of AAAN, held on Thursday  ,July 2 ,2020.It was not clear how Baba-Eko emerged president of AAAN, although it appears
That he was unopposed for the position. Baba-Eko who has served the association as Publicity Secretary and until his election as Vice President had made public his intention to be the association’s president few days before the AGM in a tweet June 24.
The new AAAN president had earlier promised to give the association more  visibility and raise the recognition of the LAIF advertising awards and festival internationally.
Baba-Eko graduated with a BA degree in Drama form the Ahmadu Bello University in 1994.He subsequently started a career in advertising at MC&A (defunct) where he worked as a copywriter.
After over a decade in the industry, he became Creative director of then new agency !$! Worldwide(part of the then Prima Garnet Ogilvy group) in September,2005. He left 7 years later, 2012  to found X3M Ideas, where he is CEO and Chief Creative Officer. He has worked on several brands including Zain airtel and Etisalat brands.