JW Marriott Nara Opens in Japan

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“These highly anticipated brand debuts are a testament to the confidence that the owner and franchisee

community has in Asia Pacific, as well as Marriott International’s long-term vision, especially in today’s

challenging business climate,” said Paul Foskey, Chief Development Officer, Marriott International, Asia

Pacific. “Our owners and franchisees trust and choose Marriott International because of our overall reputation

for product quality, our powerful and differentiated portfolio of brands, our Marriott Bonvoy loyalty program

with more than 142 million global members, and our proven track record of operational excellence.”
In the last three years, Marriott International in Asia Pacific  has seen a 20 percent increase in the number

of conversion hotels added to the portfolio on an annual basis, according to the company. “Conversions allow

owners and franchisees to plug into the Marriott system at a quicker pace compared to opening a new build

hotel,” it said.
 This year, the company signed Singapore’s first two Autograph Collection hotels – Marriott International’s

dynamic collection of independent hotels -- both anticipated to fly the Autograph Collection brand flag in

2021,Marriot said.
With six billion domestic trips made in 2019 alone in China, largely attributed to a rise in average

disposable income, demand for brands positioned at a moderate price-point such as Fairfield and Moxy has

gained momentum amongst both travellers and hotel owners, it said. To meet this growing demand and support

franchisees, Marriott International has introduced an “Enhanced Franchise” model.
Marriot also recently debuted the AC Hotels by Marriott brand in Asia Pacific with three AC by Marriott hotels

in Malaysia earlier this year and the AC Hotels Tokyo Ginza earlier this month.
AC Hotels by Marriott celebrates the beauty of modern design with its European soul and Spanish roots with

hotels that are intuitively designed. Also in Japan and situated on the edge of a 1,300-year-old garden set on

former royal palace grounds, the 158-room JW Marriott Nara is the first offering from the JW Marriott brand in

the country. Additionally, expected to open by the end of this year, the EDITION Toranomon in Tokyo is slated

to be the brand’s debut in the country.
Source: Marriot

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