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- كتب بواسطة: Sanya Ademiluyi
- المجموعة: Breaking News
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Newbisco ,Kemps maker reduces quantity,Haasbro raises Noreos price by 100%,PZCussons puts soaps on ‘promo’ sale
Their strategies may not be altogether new but the current harsh economic conditions have been forcing fast moving consumer brands to adopt various survival strategies. FMCGs especially low priced consumer products such as snacks and beverages (ready-to-drink)are typically susceptible to any rise in rate of inflation.This is so because these brands may not be able to immediately increase their prices to adjust for increase in inflation because of fears of consumer resistance.Since the beginning of the year,FMCGs brands have been the worst hit by the country’s economic downturn which has spiralled into an economic recession in the last quarter(second). Scarce foreign exchange and prohibitive rates of exchange at the parallel market have shot the prices of raw materials such as wheat and semi-processed cereals, through the roof.
Brand owners such as biscuit-maker,Newbisco which makes Kemps cracker,reduced the quantity of the popular biscuit from four pieces to three per small pack.Another popular one,Noreos repacked its small pack of four pieces which sells for N10 to six pieces which it now sells for N20.Lets say a 50 per cent increase in price vis-a- vis the quantity of the product.
Some rivals such as Haasbro biscuits are taking a similar measure,with spiralling costs of production staring everyone in the face.
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- كتب بواسطة: Sanya Ademiluyi
- المجموعة: Breaking News
- الزيارات: 8182
Gionee MP5 the latest model release of the Chinese smartphone maker,is campaigning on battery power. The brand which launched its TV campaign early this month, July is yet tooting its battery strength which has been the unique selling point of the brand since country launch four years ago.
The MP5 is the second model of phone to be launched into the Nigerian market by Gionee and it is being promoted as a mid-level brand.MP5 ‘s battery capacity is high at 5,000milliampere,(same as its entry model.) The MP5 has several features that are almost standard on a smartphone- camera, video recording, memory card .The ad’s message is that Gionee keeps going even where you don’t have power supply.
The TVC runs on national TV channels- NTA Network and Channels TV and some regional channels.
- التفاصيل
- كتب بواسطة: Sanya Ademiluyi
- المجموعة: Breaking News
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By Niyi Adekanye
Following strident public criticisms,the country’s electricity distribution companies have launched a public relations campaign to defend their position.The PR campaign which was launched early this month,June 2016 is actually an advert which says that the electricity distribution companies only get about 26 per cent of what electricity consumers pay.Whereas,the Federal government and electricity generation and transmission companies get the lion share of over 74 per cent.
The eletricity companies have come under a barrage of public criticism in recent month over a plan by them to increase elecrticity tariffs by about 45 per cent.
A few months when the Minister of Works,Power and Housing,Babatunde Fashola announced a traff increase of about 45 per cent there was public outcry against the move.
That prompted the National Assembly to hold a session on the government decision which overturned the tariff increase.In spite of the National Assembly’s resolution cancelling the tariff increase,an angry Nigerian public have blamed the DISCOs has they are known for the
Planned increase.The public percieves tham as greedy,profiteering business concerns.But the DISCOs are not taking things lying low.They are fighting back.Initially,they argued that the price increase will go a long way in allowing them to provide adequate power supply to Nigerians.
But it appeared the public was not buying that argument.The predominant view of the majority of Nigerians is that the DISCOs want to make profits -- even more profits, without a commensurate service delivery.
The PR campaign by the DISCOs appears aimed at countering their negative perception by the Nigerian public who see them as profiteers.The DISCOs are saying from all this money you are billed ,we only get 26 per cent. In the campaign which is in the Press,in some national newspapers,they described themselves as ‘mere collecting agents for the generating comapnies and the government.
Nonetheless the campaign has been low key and is yet unclear what impact it will have in repairing the DISCOs negative public perception.
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- كتب بواسطة: by Sanya Ademiluyi
- المجموعة: Breaking News
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Media
by Sanya Ademiluyi
The once vibrant genre of TV soap operas may be returning strongly as Etisalat ,Cadbury back The Johnsons
Oluwole Ade,is a JSS 2 student who’s favourite hobbies are playing video games and watching Western cartoons.But recently when he had a brief stay in the school clinic he had happened to watch The Johnsons.He liked it.Since then,he has eagerly watcthed several episodes of the Nigerian sitcom.’It is interesting and funny,’he says.
Well, over a decade after several consumer goods companies stopped sponsorship of Nigerian TV soap operas, The Johnsons may have reversed the situation.The new TV soap opera is enjoying the sponsorship of two leading Nigerian FMCG/service companies- Etisalat and Cadbury. The Johnsons airs on influential DSTV payTV platform, as well as a handful of local TV channels.The Johnsons is a comedy sitcom centred on one family which could re echo the hugely successful US comedy sitcom of the 1970s—Family Matters.
And as the family soap grows in popularity,it may be seen as a worthy successor to the popular soap operas of the 1980s on Nigerian TV such as Checkmate,Cock Crow At Dawn.These soaps of that period drew huge audiences and also attracted the sponsorship of big FMCGs companies as Unilever and PZCussons.
These sponsors with the deep pockets to finance these big TV productions later abruptly pulled the plug on those popular soap operas,just when their audiences had grown enchanted.Reasons for these unlikely separations, include unmet sales targets,inter wrangling among producers and actors. To fill in the gap,the big FMCGs marketers who sponsored the local soap operas resorted to foreign soaps from Mexico,Brazil,among others.A popular one airing currently on local TV is the Telemundo series,a Latin American soap opera.
Since then,the Nigerian movie industry known as Nollywood has happened,with big platforms such as Multichoice/DSTV striking deals them.Still, popular TV that can pull the kind of huge mass market audiences which the big FMCGsmarketers desired,remained without hit soaps.
The Johnsons appears to be attracting the big brand marketers.Asked to comment on the sitcom,Kingsley Omoefe, an independent film/TV producer says,” The Johnsons is well received by its audience and l hear it has high ratings.” Kingsley says that another reason for the sitcom’s growing popularity is that it is aired on all DSTV platforms—premuim,urban,compact and Gotv.It is even aired on the Yoruba and Hausa language channels with language subtitles,giving it a wide reach.”Omoefe is managing director of Golden Heritage Productions.
According to industry sources,DSTV/Multichoice commissioned the production of The Johnsons.And the entertainment company has been aggressively marketing the sitcom to big brand marketers, who are looking for suitable programmes with mass market appeal to put their ads.So far,DTSV has got two big spenders-Cadbuy Nigeria and Etisalar Nigeria on board The Johnsons as sponsors.
DSTV has been airing a Nigerian comedy sitcom series known as Clinic Matters on its Vox channel for some years now. Produced by Whitestone Productions,the series has enjoyed some advertising patronage from big consumer companies as Coca cola Nigeria and Unilever Nigeria.
Another TV series that has attracted sponsorship support is Superstory from Wale Adenuga Productions,WAP,which has been sponsored by Unilever Nigeria and its soap and detergent brands such as Lux,Omo and Dove,among others.The Superstory series has been on since the early 2000s enjoying quite some popularity.
The Johnsons’ lead charactors are played by actors Charles Onojie and Ada Ameen,both of whom have also made their mark in Nollywood,the country’s celebrated movie industry.
Some other entertainment companies such as Galaxy TV are adopting other ways to attract
The big spenders.Galaxy,a free TV channel airs some Nollywood home movies on its platform and puts in advertising,splitting revenues with the movie producers.Coca Cola Nigeria and Unilever are on their list of advertisers.
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- كتب بواسطة: by Sanya Ademiluyi
- المجموعة: Breaking News
- الزيارات: 2765
by Sanya Ademiluyi
Dettol brand has launched a new variant of its antiseptic toilet soap into the market.The new variant is known as Dettol Even Tone. A footnote on the soap wrapper says “with its unique quality,removes dirt and germs, giving you the confidence of an healthy, even toned skin.” Formulated as an anti-bacteria’ toilet soap,Dettol Even Tone appears to be putting older and far fancier toilet soap brands on notice that it is ready to compete strongly in this market segment.Well,actually the older bath/toilet soap brands have been on notice for over two years since Dettol first rattled them by successfully breaking out of its antiseptic soap niche to fight for a piece of the bigger toilet soap market.
Big players such as PZCussons and Unilever have had to respond to the Dettol threat sprung by its parent,Reckitt Benkinser.Dettol’s newly-created anti-bacterial range has been a threat to leading brands as Joy,Premier ,Imperial Leather (PZCussons),and Lux (Unilever).
Now,with Even Tone even Dove,Unilever’s unique mousturiser soap, is within Dettol’s radar.
But the big toilet soap brands have also fought back gamely against Dettol’s challenge.PZCussons tapped Premier its popular toilet soap to launch a new range of anti-bacterial soaps.Then,it adopted a fresh startegy of refreshing the brand by luanching several variants such as ‘Luxuriant milk’,’Roses.’ Unilever on its part,dusted up old brand,Lifebouy which it adopted to launch its own range of anti-bacterial toilet soaps.But shorthly after that,Unilever has maintained its focus on strengthening its major bath soap brands—Lux,and Dove.Lux is being constantly refreshed with the introduction of new fragrance variants which have helped keep consumers attracted to the brands.These include Soft Caress and Soft touch.
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