The spot was directed by Stink's Adam Berg and stars a lone driver who looks like he could be the white collar version of a Grand Theft Auto character. He drives through a steely metropolis, taking in the cold surroundings as he meditates on the absence of thrills in his pixelated universe. That is, until he encounters the Toyota GT86, which ultimately helps him to break out--Truman Show-style, into the world of the real. Edith Piaf's track "Non, Je Ne Regrette Rien" adds an ironic, then appropriate, touch of romance to the scene.