Guinness Opens New Campaign Based On ‘Made of More

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Although Guinness’ latest TV campaign is based on a new Made of More theme,in reality,not much as changed in terms of Guinness’ creative strategy. Most of the stories told in its ads, follow the same lines as those for its longstanding “Greatness” theme.

The current TVC is about Sam who leaves the village to try his chances in the city. A sign-writer, he makes headway through his creativity and hardwork. The ad tells us that Sam is like Guinness –Made of More.

Another TVC which Guinness has aired in recent times is the one that closely ties the Guinness brand to the footballing success of the Nigerian national football team, the Super Eagles.

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