Anichie Returns To Airtel Nigeria

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Anichie’s recall may have been informed by the recent abrupt resignation of Airtel Nigeria’s marketing director, Olu Akanmu, who only stayed for three months at the company. And the subsequent departure of Eyitemi Taire, the GSM operator’s erstwhile Head of Marketing Communications also only a few weeks after Akanmu’s exit.

Taire has been appointed customer Marketing director by leading brewer, Guinness Nigeria Plc in July,2013.Taire had earlier worked for rival Heineken/Nigerian Breweries where she had been marketing manager for the Heineken brand for several years.

Anichie would oversee the growth of the various Airtel brands, particularly their advertising and communications at a time when competition from other network operators is so fierce.

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