Kufre Ekanem,NB's PR adviser
by Niyi Adekanye
Leading PR consultancy,TPT has joined the rooster PR agencies for Nigerian Breweries.
For several years,TPT had sought to get a piece of the large Nigerian Breweries public relations consultancy pie,without success. Now, the story is different as the agency can savour the juicy NB account.There are other PR firms on the NB account—Mediacraft and Ehi Braimoh’s PR agency.
But the NB account is a big one,with several brands needing promotional attention.These brands include Star lager and Starlite variant,Gulder lager,Maltina,Legend stout, Fayrouz, and new brand, Ace Root.Others are Williams Dark Ale,More Lager and Hi-Malt.
Global brands belonging to NB parent, Heineken Inc, Heineken lager and Amstel malt also require local attentio.n and enjoy a fat marketing budget,which includes PR and brand activation campaigns
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