Gionee MP5 the latest model release of the Chinese smartphone maker,is campaigning on battery power. The brand which launched its TV campaign early this month, July is yet tooting its battery strength which has been the unique selling point of the brand since country launch four years ago.
The MP5 is the second model of phone to be launched into the Nigerian market by Gionee and it is being promoted as a mid-level brand.MP5 ‘s battery capacity is high at 5,000milliampere,(same as its entry model.) The MP5 has several features that are almost standard on a smartphone- camera, video recording, memory card .The ad’s message is that Gionee keeps going even where you don’t have power supply.
The TVC runs on national TV channels- NTA Network and Channels TV and some regional channels.
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