By Sanya Ademiluyi
Leading global spirits brand,Remy Martin has resumed a billboard campaign which it suspended in June. The glitzy billboards worth of a global brand of Remy’s stature is captivating. The Remy billboards are strategically positioned along some selected highways in Abuja and Lagos and  are simply un-missable. One is at a major intersection traversing four highways—Olu Obasanjo Way, Herbert Macualay Way and flyovers that connect these major highways.
The campaign is an endorsement-type ad usually featuring some popular entertainment personalities such as comedian, Ali Baba and some not-so –popular ones. The Remy campaign associates the brand with these popular figures who are believed to enjoy a luxurious lifetyles which you may want to emulate.
The French super luxury cognac brand has adopted several marketing strategies to grow its market in the country in the past few yers. Two year ago it started an exclusive membership club, Remy Martin XO Centuar Club ,housed at an exclusive lounge on the high brow Lekki area of Lagos and staged several special events to interact with its loyalists.   
The campaign was launched in February but suspended in June. And has now resumed presumably, the Remy billboards Remy handlers are prepping for the impending Christmas season.