by Niyi Adekanye

,,launches Yoghourt variant
Peak milk has opened a new advertising campaign to boost its brand .The consumer milk market leader in Nigeria has dubbed the campaign The Unstoppables, which is based on the exploits of the country’s Paralympic athletes.
The campaign plays on an emotional theme of courage, determination and dedication in the face of adversity. Of course , assisted by Peak milk. The campaign is multi-media, howbeit deploying mainly traditional media, TV, radio and outdoor. The campaign billboards  are at strategic locations in Lagos ,Abuja and major cities round the country. The campaign broke early in February,2020 .
For several years ,Peak parent, FrieslandCampina Wamco has favoured ad campaign themes that draws an emotional connection with its consumers.
The ad was created by …  Several creative agencies have been on the Peak Milk rooster in the past few years ,among which are Noah’s Ark and X3M Ideas. Noah’s Ark created the 2018 ad campaign for Peak Milk which was based on developing the creative talent of children in fine arts.
In a related development ,a new product has been launched by FreislandCampina WAMCO under the Peal milk brand. The new brand product is Peak Yoghourt. The product is a long anticipated extension to the Peak Milk brand .The brand variant is believed to have hit the market in February,2020.