by Niyi Adekanye

Leading chocolate beverage maker, Cadbury Nigeria (Kraft) has recently undertaken a product reformulation and a change of livery for its major brand, the chocolate beverage, Bournvita. The new livery was officially launched in April 12,,2016. The theme for the new design and colours for the brand aims at a sleeker, more sophisticated look. And there is some echo of the brand’s recent relationship with highly successful Hollywood action movie series known as the Bourne Identity.
The new name design splits the brand name into Bourn –Vita- ingeniously highlighting the first part. The new colours have a deep rich chocolatey brown and a light almost yellowish shade which provides a good, lively contrast.
Cadbury Nigeria staged a colourful launch of the new Bournvita colours and design in Lagos few weeks ago. Said Cadbury Nigeria’s Managing director, Roy Naman at the occasion, the re-launch of Bournvita is to provide better and improved experience for its consumers.He said: “As the needs of our consumers evolve, they trust that we would also evolve and provide them with a better and improved experience. This has been achieved by introducing the new Cadbury Bournvita with vitamins and minerals, which aims to develop both the body and mind”, he said.
He said that the new Bournvita comes with more cocoa and milk which makes it more chocolaty and creamy, in-line with consumers’ preferences. Bournvita battles two keen rivals in the cocoa beverage segment—Nestle’s Milo and Ovaltine. Both rivals are smooth-tasting, likeable chocolatey products which appeals to the taste buds of discerning chocolate drinkers. Bournvita had been left to the mass market drinkers,although all cocoa beverage makers target children who constitute the biggest percentage of cocoa drinkers..Now,it wants to up its game.
The company also made history with the unveiling of a 30m tall Cadbury Bournvita inflatable jar – first of its kind in the world,according to Cadbury.