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By Ayo Adesanya
Mr President personally flags off repair of major Lagos-Ibadan expressway, attends funeral of presidential spokesman, Dr Reuben Abati’s mum, personally visit to condole governor Fashola of Lagos over death of father…,
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Nigeria’s Islamic banking pioneer, Jaiz Bank has opened a teaser ad campaign on CNN. The ad which is a 15 second spot introduces the Jaiz bank brand.
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- Category: Marketing Strategy
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...dangles N10,000 flat rate per local flight
Leading domestic airline, Aero Contractors is wooing customers back with a N10,000 per flight flat rate. This is Aero’s strategy to win back many old customers which it lost during its recent messy trade dispute with its employees in March.
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By Niyi Adekanye
Commercial bank, Fidelity has proven itself to be a survivor and smart player in the Nigerian banking field. Now, the bank appears to be smartly trying to expand its business. Although the bank has deployed several strategies in the past, now, one key new strategy it is deploying is identifying market niches and trying hard to grab them.
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- Category: Marketing Strategy
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By Sanya Ademiluyi
After a spate of lavish attention on its lager beer brands—Star ,Heineken and Gulder —Nigerian Breweries Plc’s Marketing director, Drenth seems to have only just remembered that Legend –its challenger stout brand was still there.
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