This unusual billboard is about a 100 metres long, skillfully positioned along the curve of the descending highway bridge from Alausa/Berger highways onto Ojota,in Lagos. Althougth a traditional billboard, its sheer size which could equal that of ten, 40 feet boards put together creates an attention-grabbing mega-board. 

Consumer goods giant,Unilever could pull al the stops to boost the chances of its toothpaste brand,Pepsodent which was making its re-entry into the Nigerian market after a long time off.