Bobo, Golden Penny Pasta, Mr Price, Blue Band, Savana Drinks, Reprofen, Nordica fertility Centre, Honeywell noodles, Skye Bank, First Bank , FCMB, Sterling Bank, Ecobank, Leadway Assurance
May 27,2013,a day marked worldwide as Children’s Day has become a tradition in the country among, not just schools but among consumer brands with an eye on children. Fast Moving consumer goods in the food& beverages market segment are the biggest brands that are interested in the marking of Children’s Day in the country. Many of these brands advertised in nationally circulated newspapers—The Punch, The Guardian, ThisDay, among others– to mark the day. Among these year’s Children’s Day advertisers are Bobo flavoured milk drink, Golden Penny Pasta, Mr Price (clothes &apparel chain),Blue Band magarine,Savana Drinks(a EuroGlobal Brands product)and Honeywell Noodles.
Another group of advertisers are consumer service providers, mainly banks.These include Skye Bank, First Bank, FCMB, Sterling Bank and Ecobank. Leading insurance company, Leadway Assurance also made an entry. Nordica fertility Centre, an assisted reproduction medical centre also provided an advert in The Punch to mark the day.Reprofen, a syrup medication for fever and pains for children, also put up an appearance.
Some of last year’s advertisers who may have been absent this year include Close Up tooth paste (Unilever),Dano Milk and Cow Bell Milk, among others.
