In Drive,the ride hailing market challenger is revving up its market entry advertising campaign.
The medium to heavy intensity campaign is pulling all the stops across several mass media platforms. It heavy on traditional media, particularly TV. It is also everywhere on digital media.
In Drive is leveraging on long reach of Meta platforms online.The ride hailing 13 seconds ad easily pops up online when you click on popular Nigerian Nollywood movies on Meta or facebook, which draw several thousands of viewers everyday.
The In Drive ads are frequent on Arise News” Morning Show, a popular breakfast programme.
Outdoor, in Abuja, InDrive’s post banners line ,the Barnex highway, which is a highly commercial area with a heavy traffic of people and vehicles everyday. The market challenger appears to have adopted same strategy in a few other major urban centres such as Lagos, Port Harcourt, Enugu.
In Drive is challenging Bolt and Uber for a share of the Nigerian market.It is already operational in major cities such as Abuja,Port Harcourt and Lagos. And plans to expand to Kano, Kaduna, Benin City, Nnewi, Aba, Onitsha, Jos, Enugu, Warri, Abeokuta, Akure, Owerri, Calabar, Ado, Ekiti and Uyo.
