Grace Oputa
This Valentine’s Day, February 14, 2016 when compared to several past years, was low keyed. Some say the dull mood was because the day of love fell on a Sunday, which is the day of worship for Christians.
Yet, some say it was clear that the day devoted to Love was going to get a damper this year, given the poor state of economy which has affected everyone, putting them in a penny pinching mode. Still,trust marketers to try to make the most of a bad situation, especially when an emotional platform, as a day of Love presents itself.
For the Val Day Sales campaign, online retailers such as Yudala, Jumia, Konga led the way, trying to entice unexcited cust
