Advertising: Airtel Boldly Banks On Native Themes
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- كتب بواسطة: sanya Ademiluyi
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Idowu Phillips aka Iya Rainbow,ith co-actress in an Airtel ad
By Sanya Ademiluyi , Editor
Native themes are currently boldly dominating Airtel Nigeria’s brand advertising. It was perhaps, more experimental two years ago, but the leading GSM network operator appears to be becoming more confident that local themes can creatively and effectively communicate its advertising messages to the Nigerian public. The latest in the series of TV campaigns is the flick based on a king and his woeful rain doctor. In the flick, the rain doctor fails repeatedly to hold back the rains and the king’s occasion is ruined. Well, he goes for a better option ,which is having a better roof. Popular actor, Jide Kosoko plays the lead role of oba or king.A handful of experienced thespians are also there.
Message- Airtel provides the better option when it comes to communication. The dramatization is excellent. Most of it was non-verbal communication, which we made clear by the dramatization of event sequences and interactions among various characters in the ad.
Evan’s Hawaii Soap Attempts Strong Market Challenge
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- كتب بواسطة: Niyi Adekanye
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by Niyi Adekanye
An unlikely challenger is emerging in the country’s multi-billion naira beauty soap market.It is known as
Hawaii soap from Evans Industries. In recent weeks, Evans has launched an aggressive TV advertising campaign
to promote Hawaii soap. It obviously aims to get a toe hold in the multi-billion naira per annum luxury bath
soap segment of the toilet soap market.
But there are formidable players in this market – Lux, Joy, Irish Spring,Imperial Leather,Camay, among others.
Then there are the anti-bacterial bath soap brands—Tetmosol,Dettol.Premier- which recently made waves, cashing
in on a new consciousness for personal hygiene.
Hawaii is Evans’ second upscale bath soap after Eva. Launched a few years ago, and backed by extensive
advertising, Eva has managed to secure a foothold in the market. Now, Hawaii is making an attempt to increase
Evans’ share of the bath soap market.
So far,Evans has made an aggressive ad campaign push for Hawaii,splashing big money on late night news ad
segments on national and some regional TV channels such as NTA Network News and Channels. Hawaii can also
count on the extensive distribution muscle of the Ekulo Group which owns Evans Industries.
The Graceful New Mercedes GLS X167
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- كتب بواسطة: marketingday
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by Sanya Ademiluyi
Spectacular and graceful are some of the words to describe the new Mercedes SUV ,the GLS X167.
Its typical superb Mercedes engineering can be taken for granted ,while the discerning Merc lover looks at the extra space and comfort that the new GLS X167 offers. You can share this fascinating luxury experience with six other people.
The new GLS does full justice to the "S" in its name, Mercedes says. Up to seven occupants enjoy the ultimate in comfort. The second row of seats is fully electrically adjustable and the third row is more comfortable than ever. The first impression of the GLS's interior is quite overwhelming, with ample space for seven people. Each seat boasts the ultimate in comfort and a digital infotainment offering, the likes of which have never been seen in an SUV.
Your plans will never be too big for the new GLS: the backrests of the second and third seat rows can be folded down individually or together at the push of a button to produce a load compartment with a capacity of up to 2400 litres. The rear end can be lowered to facilitate loading, and the tailgate can be opened and closed by a mere movement of your foot.
The new Mercedes SUV, GLS X167 is available at Mercedes major partner, Weststar Associates and several other distributors.
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