Nescafe Instant Coffee in Tin Returns To Market
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By Ayo Adesanya
Last week, the popular Nescafé coffee in tin returned to Nigerian markets after roughly two months of absence.The iconic brand is an obvious favorite of Nigerian coffee lovers and the clear market leader.
However early October, Nescafé in tin began to disappear from shop shelves. What this due to a s=urge of demand? Or inadequate supply? It is hard to tell. But for several weeks in October and November this year, what was on offer to Nigerian coffee drinkers from Nestle were the Nescafé 3-1 and the Nescafé Malty coffee variants. The Nescafé classic was nowhere to be found.
By the end of November however, the famous Nescafé in tin instant coffee returned strongly to market, filling up the previously empty shop shelves. Adept consumer goods marketers that that are, Nestle appears to be compensating Nescafé coffee loyalists with more coffee .Open the Nescafé tin today and it is full to the brim with coffee.
Reasons for the double month absence from the market are unavailable. But consumers should know that coffee is an organic crop and its harvest may be bountiful or fall below expectations due to several factors. Weather conditions do affect the production of the choice crop. This, invariably, would impact supply and production. Nescafé brand manager was not available to comment despite efforts to contact the company.
Terra Launches TV Campaign
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By Ayo Adesanya
Terra the food seasoning cube brand launched in 2019 by TGI Distribution ,an FCNG company has launched a national TV campaign. Needless to say the aim is to grab more market share.
TGI is splashing big on this medium intensity TV campaign that is airing on high scale TV channels such as Arise TV and Channels TV ,among others.
Terra seems to be biting the bullet. Become a big market player or remain on the fringes for a long time. It appears to be aiming for the big one. The Nigerian food seasoning market is a tasty multi-billion naira per year one. Interestingly, Maggi, the Nestle brand remains the market leader, despite years of fierce leadership battles with Knorr cubes.
Other players are Royco, Onga, Mr Chef, which do not threaten either Maggi or close rival, Knorr. But Terra appears to be a more determined challenger. A well-heeled TGI Distri appears ready with a fat cheque book to give Terra a market share grabbing push.
Speaking at the launch of the Terra seasoning brand in 2019,TGI Distri managing director Sunil Sawhney said;” We have no doubt that in a short period of time, Terra Seasoning will gain a competitive edge over other brands and control a large chunk of the market. Terra is many steps ahead of other brands in the market, in terms of taste and aroma,” Sawhney said.
Now, TGI Distri wants to make that happen for Terra.
The TV campaign dubbed ‘Unwrap joy, unleash taste’ may be Terra’s second campaign in four years ,after its initial brand launch campaign.
Nivea Men Introduces Fresh Kick Aftershave
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Nivea Men Fresh kick aftershave
By Ayo Adesanya
Nivea Men is extending its product line up with the introduction of Fresh Kick aftershave lotion and Freshkick Shave Foam into the Nigerian market. The global personal hygiene products giant has been revving its brand product offering lately, launching product after product.
The Nivea Men range is become as versatile as the women’s where Nivea built its= brand reputation eons ago.
Nivea Men appears to be going head to head with the Brut aftershave lotion brand, which belongs to another personal hygiene giant, Unilever. The iconic Brut aftershave brand previously owned by US- based Faberge Ltd was bought by Unilever in 1990.Since then , the British giant has deployed its global reach to deepen the market for the brand.
Yet Nivea, another global personal hygiene powerhouse is determined to challenge Unilever for market share in the men’s care market segment with Nivea Fes=h Kick aftershave lotion .Nivea Men share foam is also challenging another Unilever global brand, Gillette shave foam for dominance in that segment.
Chicken Republic Expands Abuja Footprint
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Leading quick service restaurant ,QSR chain, Chicken Republic has recently been expanding its retail outlets in the federal capital,Abuja. Chicken Republic has recently opened an outlet in Utako , targeting passengers in transit to other parts of the country.
Utako is where most road transport companies operating various bus services out of Abuja are located .Chicken Republic’s new outlet is sandwiched between Chisco ,Ekesons , Cross Country and GIG (God Is God) which are all luxury bus transport service providers.
The leading fast food chain has strategically located outlets on Herbert Macaulay Way, near the busy Berger junction, another at the commercial centre of Banex and yet another in the Karmo area of Abuja. Lugbe, Gwarinpa Wuse 2, Kubwa, Garki Area 8.
That not all. The new QSR market leader has aggressively embraced e-commerce ,boosting online orders by striking partnership deals with Jumia and recently, Glovo. With the boon in online orders in Abuja ,Chicken Republic is leading the gravy train. Its latest partner ,logistics company, Glovo helps delver online food orders to customers swiftly. Glovo and Chicken Republic are offering customers a healthy 25 per cent on deliveries made by Glovo.
Chicken Republic is estimated to have at least 40 per cent of the QSR market in Abuja metropolis. Others players with some market share include Drumstick, Mr Biggs and Eat n Go.
Chicken Republic Expands Abuja Footprint
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