Airbus Unveils New $14 million Luxury Helicopter
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- كتب بواسطة: marketingday
- المجموعة: Business
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airbus ACH160
Airbus is turning its H160 aircraft into a luxury helicopter for business or private use.The luxury chopper that can sit 10 persons in good comfort is known as the ACH160.
Airbus Corporate Helicopters (ACH) is the company's high-end bespoke segment that has catered to private clients and corporate clients for years. It would appear that Airbus is betting on demand for smaller but luxury craft growing post-covid-19, as long haul commercial air travel was badly hit of the virus .
The ACH160 starts at over $14 million, although this price shifts depending on different add-ons and equipment in the customizable interior.
The luxury helicopter will be available for delivery later this year.
Pepsodent’s Mega Billboard Commands Attention
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- كتب بواسطة: sanya Ademiluyi
- المجموعة: Photo News
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This unusual billboard is about a 100 metres long, skillfully positioned along the curve of the descending highway bridge from Alausa/Berger highways onto Ojota,in Lagos. Althougth a traditional billboard, its sheer size which could equal that of ten, 40 feet boards put together creates an attention-grabbing mega-board.
Consumer goods giant,Unilever could pull al the stops to boost the chances of its toothpaste brand,Pepsodent which was making its re-entry into the Nigerian market after a long time off.
Sony Launches The Alpha 7S III Camera
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- كتب بواسطة: Sanya Ademiluyi
- المجموعة: Latest News
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sony alpha 7
Sony Alpha 7S III is available for pre-order in North America and will go on sale from September 24.
By Vineet Washington
Sony has launched its much awaited Alpha 7S III camera. Better known as Sony a7S Mark III, the full-frame mirrorless is a long awaited follow-up to the Alpha 7S II from 2015. It brings some new and improved features over its predecessor including a new image processing engine, a touchscreen display, and some notable changes to the placement of the buttons, among others. The Sony Alpha 7S III can also record 4K video at a higher fps with its new and improved image sensor, says digital appliances watcher, .
The Sony Alpha 7S III is priced at $3,499.99 for the camera body. It is currently available for pre-orders in the North America and will be go on sale starting September 24. As of now, there is no information on international availability.
It’s Time For ‘Share of Search’ to Replace ‘Share of Voice’
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- كتب بواسطة: marketingday
- المجموعة: Marketing Strategy
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Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately. Understanding your share of search queries is a simple and elegant alternative.
By Mark Ritson
James Peckham was a smart guy. He joined AC Nielsen in his early 20s and spent the next 43 years working for the company. He was one of Nielsen’s most important and senior marketing thinkers, working at the company during the key ‘Mad Men’ era. But his claim to fame goes well beyond simply being a big player, at a big company, during a big time in the history of marketing.
Peckham is one of the few marketers to have a theory named after him. Peckham’s Formula posits that when you launch a brand you should set its advertising budget based on your desired share of market. Specifically, your initial share of voice should be 1.5 times the desired market share you want to achieve by the end of the brand’s second year.
Let’s say Marketing Week decides to diversify into ice cream – something I know our editor is constantly considering. He should first estimate the total amount spent by all the ice cream brands on communications. Let’s say it’s £100m in 2020. Next, he has to decide what success looks like for the new tubs of Marketing Week Vanilla. Why don’t we set an ambitious 5% market share target? Finally, he should apply Peckham’s formula and set his ad budget at £100m x 5% x 1.5. About £7m.
The Formula itself is based on some pretty significant empirical analysis. Peckham spent almost 20 years studying the relationship between what grocery brands spent on marketing communications and the subsequent market share they achieved. And, as such, Peckham was the first marketer to connect the dots between a brand’s share of voice and its share of market in a formal, prescriptive way.
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