Can TopCafe Challenge Nescafe ?
- التفاصيل
- كتب بواسطة: Sanya Ademiluyi
- المجموعة: Homepage
- الزيارات: 222
by Niyi Adekanye
Although Nescafe the well- known global instant coffee has a handful of challengers in the Nigerian market, TopCafe may well be the latest challenger. hoping to get a little slice from Nescafe’s market.The challenger’s nice aroma makes a compelling appeal to coffee lovers, yet it may be a long way off in making a dent in the coffee king’s longstanding dominance of the market.
In recent years Nescafe has worked quite hard to adequately respond to the changing tastes of its consumers while maintaining its classic formula which won its global dominance. TopCafe is a creamy white coffee mix, according to its owner, Primera Foods Nigeria. It is made in Indonesia. Primera has been expanding the distribution reach of the brand to major urban centres such as Lagos, Abuja, Ogun state, among others. TopCafe is sold in a single use sachet ,which can also be bought in a pack of a hundred sachets.
But Nescafe also has a 3-In 1 sachet variant to counter wannabe challengers such as TopCafe, in that product segment- white coffee, cream and sugar. Nescafe and its parent, Nestle are also veterans of market battles.
Nescafe has several brand product variants in the market to appeal to various tastes. These include Nescafe Gold blend, Rich &Smooth Gold Blend, Classic Coffee, Gold blend Aita Rica, original coffee and Gold Blend Decaf- which mostly play in the semi-premium to premium market segment .Early this year, it introduced a new variant , the Nescafe Malty 3in1.
Nescafe’s competitors in the Nigerian market include -- Organo gourmet coffee, Cobizzco, Folgers, Cafelux cappuccino, MacCoffee, Stockwell and Liven Alkaline Coffee (Alliance in Motion.) Can TopCafe pose any real challenge to Nescafe? Not likely.
New Crystal Regains Outdoor Site in Abuja
- التفاصيل
- كتب بواسطة: marketingday
- المجموعة: Homepage
- الزيارات: 4926
A New Crystal billboard in abuja
The leading outdoor agency in Abuja, New Crystal has won back its billboard site along the Area One roundabout which it earlier lost to road construction. New Crystal which is the dominant outdoor agency in the federal capital city lost the strategically located site early this year when it had to give up the site due to road construction.
Now, with the successful construction of the side road that would serve commuters coming from the Games Village area to link Area One roundabout, New Crystal got the Abuja Municipal Authority’s go ahead to reconstruct its billboard site. The site is on a new location, which is only about 50 metres away from the previous one.
Kellogg’s Go Grains Challenges GoldenMorn
- التفاصيل
- كتب بواسطة: marketingday
- المجموعة: Homepage
- الزيارات: 4894
shopping at a supermarket in Nigeria credit: FT
by Niyi Adekanye
Kellogg’s has introduced its Go Grains breakfast cereal that would challenge the dominance of Nestle’s Goldenmorn in the Nigerian market. Goldenmorn is the longstanding market leader in the country’s breakfast market, especially in the children’s segment .Yet, Kellogg’s has been chipping away at that position in recent years—with its long entry of popular cereal products.
Go grains is a multi-grain product howbeit, based on soyabeans. Go Grains was launched earlier in the year, April,2022. The new brand product is strongly backed by Kellogg’s local distribution muscle.
Kellogg’s and local partner, Tolaram Group began local production of several popular Kellogg’s brand products as Cornflakes ,Frosties,Rice Crisps,Cocoa Pops, and fruit n fibre, since 2017.
Perhaps, to defend against Go Grains’ challenge , Goldenmorn launched an in-store sales promo, August dubbed Bounce Back To School, offering school age children gifts such as school bags and water bottles.
GoldenMorn Launches ‘Bounce To School’ Promo
- التفاصيل
- كتب بواسطة: marketingday
- المجموعة: Homepage
- الزيارات: 255
Nestle’s instant breakfast cereal brand, Goldenmorn has launched a new in-store sales promo, Bounce To School for August, 2022.The sales promo is targeted at the school return shopping season. The brand is offering buyers gift items such as plastic water bottles, pencils, rulers, pens and school bags, among other school use items when they purchase a big pack of Golden morn or two medium ones.
The in-store sales promo which began at the beginning of August is expected to end by the end of the month. The promo was activated at all Shoprite outlets in major cities, especially in Lagos ,Abuja and Port Harcourt.
Aside breakfast alternatives such as cornflakes, Kellogg’s has recently launched a soya-based breakfast cereal brand product which presents a direct challenge to Goldenmorn in Nigeria.
Who's Online
6 زائر، ولايوجد أعضاء داخل الموقع