Health care brand Cac-1000 Calcium Sandoz, which is a notable calcium food supplement has been promoting itself quite heavily on radio. Surprisingly, most of the brand’s promotional efforts have been restricted to radio. That may look odd for a big brand as Cac 1000 Calcium Sandoz ,but the surprise is that the brand has been using the medium creatively.
One, the frequency of the ads is heavy .Therefore ,chances of its target audience hearing tits ad messages are quite high. Two for a health supplement brand which needs to talk about why it is needed by its audience, radio allows it more time to talk at a low rate.
So, its deploying radio intelligently. Radio is also a good medium to reach the working class and poor social groups, which the brand may want to get on board.
