By Niyi Adekanye
The Society For Family Health, SFH Nigeria has launched a new TV campaign promoting the use of its branded condom, Gold Circle. The campaign which broke few weeks ago ,late April signals the resumption of the global NGO’s media campaign to promote safe, secure sexual and reproductive health practices in the country.
For over two decades, the SFH has been engaged in various campaigns in this area of focus.
In the TVC, the setting it a fashion boutique, where one young lady is chatting with a friend and talks of her boyfriend taking her on trip to all the exotic places on the globe all through Gold Circle. Another version of the ad, shows a youngman at the steering wheel stopped at the traffic lights and while waiting for the green light he fantasises about his girlfriend wrapping her arms around him,in a pleasurable romance .the green lights are back impatient drivers behind him honk their horns. He is jolted back to reality,his Gold Circle is not faraway. It will make the fantasy possible.
The Gold Circle ad is aired in the late night adult viewing belt on national TV channels at the NTA and Channels TV .It will also air on select regional TV channels. The Gold Circle ad would also air on various radio channels where the campaign is usually heavier.
Ad agency, TBWA ,with a few other ad agencies, have worked on the SFH and Roll Back Malaria campaigns.
The SFH and the Roll Back Malaria campaigns are the biggest not-for-profit advertising accounts in the country.
