Nigeria’s Islamic banking pioneer, Jaiz Bank has opened a teaser ad campaign on CNN. The ad which is a 15 second spot introduces the Jaiz bank brand.
Apparently, the bank is still work –in-progress so its ad is not offering any services to either the Nigerian public or the global audience it is targeting with its CNN spots.
The bank recently named a managing director who would steer the bank as it prepares to open its gates to its first set of customers.
The bank would not charge interest rates but try to make profit through profit sharing with its customers whose businesses it finances. If it opens, Jaiz would be the country’s first such bank.
