Euphoria,Calvin Klein’s popular fragrance has suddenly appeared on a few billboards in Abuja late August,signaling a move to boost the global market for the couture house’s signature perfume brand. The massive billboard is positioned strategicalling on the Shehu Yar Adua highway ) Lugbe area,)which carries heavy traffic from the international airport and some suburbs into the capital city.A captivating piece of work,the billboard is an in your face visual,with a beautiful female model sprawling across the frame.Euphoria’s eau de toilette spray version for women sells for $67.44 on eBay,while the eau de perfum EDF perfum goes for $52.
