Coca Cola has launched its global ‘Coke, the feeling’ ad campaign on local TV channels.
The enigmatic soft drink maker is reputed for constantly refreshing its well known brand name Coke with new, imaginative advertising campaigns.
The latest ad campaign focuses on various aspects of passions and the feelings of those involved which it suggests, Coke helps to ignite. Coca Cola has launched several advertising campaign themes in recent years centred around the ‘Happiness’ theme.
Now, Coke has created a fresh theme-The Feeling. The TVC is airing on select national TV channels and some regional channels. Coca-cola has recently bought a 40 per cent equity stake in local rival juice-maker, Chi Ltd. which owns popular beverage band products –Chivita fruit juice range and Hollandia yoghourt range.
