Early March,pasta maker, Crown Mills launched a colourful online digital campaign for its spaghetti brand.The beautiful and captivating ad attracted quite some attention to the challenger brand online. But market leader,Golden Penny would not stand by and watch the young competitor snatch its lunch. Pronto it launched a counter digital online campaign for its own brand.
The Golden Penny ad is an equalling enthralling ad, inviting you to have a taste of its spaghetti. As if that was not enough,in a matter of weeks,Flour Mills of Nigeria,which also the Honeywell pasta brand launched a similar campaign to boost the brand. Flour Mills had bought over then rival Honeywell Flour Mills few years ago.
Leading rivals in the Nigerian spaghetti market segment are Golden Penny, Honeywell ,Aunty b and Crown spaghetti.Crown is positioning itself as a serious challenger to Golden Penny/Honeywell.
One consumer in Abuja, Bimbo Olubunmi Aina says she likes Crown spaghetti because it does not tangle when cooked. A determined challenger ,Crown Pasta is keeping up the momentum.Last week,it announced popular Nollywood star actor, Chioma Akpotha as its brand ambassador.
