credit Demola Akinlabi
Orijin, the highly successful Nigerian brand developed locally by Guinness /Diageo Nigeria has also created a fascinating outdoor image —a large traditional Nigerian/African talking drum with the Orijin livery boldly imprinted on it.
The un-miss-able drum has been deployed on a side lawn at Ojota, Lagos a busy area surrounded by interconnecting highways and bridges,some time ago.A key part of brand building efforts for the popular beverage.
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